Tandberg: See the Difference

Objective:
To deliver an integrated, phased marketing campaign, designed to culminate with major on-site events at key trade shows.

Solution:
Summit developed an engaging online game, inviting customers to “See The Tandberg Difference”. Participants had 60 seconds to find the difference in branded Tandberg posters and register to win a Vespa Scooter Grand Prize, awarded on site at a major trade show. Program was supported with email and text message alerts and branded trade show premiums

Results:
Tandberg reported record results for trade show traffic and lead generation.