Custom #'s at Lowe's Wellness Week

Objective:
Increase awareness of the daily events on Lowe's campus through designated hashtags. 

Strategy:
Summit added an element of fun to the associated hashtags. There were yard games, such as life-sized checkers and a selfie walk with photobooth stations placed in areas of high traffic on Lowe's campuses. 

Results:
The final impressions for Facebook, Instagram, and Twitter totaled over 57,000. The hastags were also used 68 times over a span of four hours in one day which increased exposure to employees.