Lowe's My Life Track Wellness Program - Weigh Smart

Overview:
Weigh Smart is the Lowe’s Home Improvement annual weight management challenge developed just for employees and their family members. How it works: All Lowe’s employees and their family members can participate as an individual or on a team for the 90-day challenge. Each person sets an individual challenge weight goal to either lose, gain or maintain. Achievement prizes were earned by entering weight once a week.
 
Objective:
Supplement health and wellness program with an annual challenge to re-engage employees and family members.
Recruit new My Life Track program participants.
Make challenge participation simple and intuitive.
Encourage healthy lifestyle change beyond challenge end date. (Individual long-term goals/weight and food journal).
 
Solution:
Launched a full-scale 90-day weight challenge for participants to find their “happy weight”.
Developed creative concepts to drive participation and engagement that was used on all campaign print and digital materials.
Communications strategy that began prior to challenge and proceeded throughout entire 90-day challenge to build anticipation as well as encourage and motivate ongoing participation.
Tactics included: postcards to homes, in-store promotional banners and posters, digital and social media campaigns, opt-in weekly challenge emails and texts: personalized to their goals and progress with healthy lifestyle tips. Participants could also respond to emails/texts to log their weight.
Developed a dashboard on the responsive My Life Track website that placed all important challenge information in one place.
 
Results:
Higher productivity and motivation from Lowe's employees
Higher overall morale
2,500+ lbs. weight lost, 72,500+ weight entries, 3,543 individuals made up 835 teams