To deliver an integrated, phased marketing campaign, designed to culminate with major on-site events at key trade shows.
Summit developed an engaging online game, inviting customers to “See The Tandberg Difference”. Participants had 60 seconds to find the difference in branded Tandberg posters and register to win a Vespa Scooter Grand Prize, awarded on site at a major trade show. Program was supported with email and text message alerts and branded trade show premiums
Tandberg reported record results for trade show traffic and lead generation.