Increase awareness of the daily events on Lowe's campus through designated hashtags.
Summit added an element of fun to the associated hashtags. There were yard games, such as life-sized checkers and a selfie walk with photobooth stations placed in areas of high traffic on Lowe's campuses.
The final impressions for Facebook, Instagram, and Twitter totaled over 57,000. The hastags were also used 68 times over a span of four hours in one day which increased exposure to employees.