Barilla and Buca di Beppo celebrating National Pasta Month with a trip to Italy promotion

The Ask:

Barilla is a proud supporter and partner of the Buca di Beppo restaraunt chain.  Barilla partnered with Summit to achieve the following goals:

  • Drive awareness of Barilla product at Buca di Beppo
  • Drive pasta dish purchases during the month of October
  • Boost e-newsletter subscriptions for Buca di Beppo
  • Gather customer information including Buca locations, birthdays and anniversaries

The Solution:
Buca di Beppo and Barilla teamed up to launch a promotion encouraging people to celebrate National Pasta Month in October in order to win a trip to Italy.  Customers simply entered the sweepstakes for a chance to win.  The promotion was advertised in stores and on Facebook.

The Results:
Exceed expectations of both Barilla and Buca di Beppo.  The promotion gathered 87,932 valid entries, and all entries were added to Buca di Beppo's e-newsletter subscriber list.  The promotion was shared 23,988 times on Facebook.