Barilla is a proud supporter and partner of the Buca di Beppo restaraunt chain. Barilla partnered with Summit to achieve the following goals:
- Drive awareness of Barilla product at Buca di Beppo
- Drive pasta dish purchases during the month of October
- Boost e-newsletter subscriptions for Buca di Beppo
- Gather customer information including Buca locations, birthdays and anniversaries
Buca di Beppo and Barilla teamed up to launch a promotion encouraging people to celebrate National Pasta Month in October in order to win a trip to Italy. Customers simply entered the sweepstakes for a chance to win. The promotion was advertised in stores and on Facebook.
Exceed expectations of both Barilla and Buca di Beppo. The promotion gathered 87,932 valid entries, and all entries were added to Buca di Beppo's e-newsletter subscriber list. The promotion was shared 23,988 times on Facebook.